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SMART
MARKETING THAT
MOVES
PEOPLE

Strategy, messaging, and content that get noticed—and get results

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SERVICES

WHAT I BRING TO THE TABLE

Strategy’s only half the story—I also help get things across the finish line. My sweet spot? Where planning meets execution.

STAND
OUT

MOVE

FAST

TELL YOUR
STORY

GROW

Brand Messaging

& Voice

Clarify your voice and positioning to build recognition and trust across every channel.

Messaging

Positioning

Tone

Storytelling

Taglines

Campaign Strategy & Execution

Transform ideas into action with content that reaches the right audience at the right time.

Planning

Launch

Timing

Targeting

Tracking

Copywriting & Content Strategy

Create compelling content—from emails to landing pages—that inspires and converts.

Websites

Landing Pages

Emails

Blogs

Social & Ads

Audience Engagement

Boost connection, loyalty, and revenue with marketing that meets your audience.

Loyalty

Events

Community

Campaigns

Analytics

ABOUT

My name is Rebecca Rutberg.

I'm a marketing strategist and content creator with an MBA and 15+ years of experience helping mission-driven organizations and growing brands clarify their message and connect with their audiences.

I've led major campaigns, built brands from the ground up, and written everything from product pages and email sequences to blog content and brand guides. I specialize in projects where both clarity and creativity are non-negotiable—whether you're starting fresh or optimizing what's already working.

Strategic partner. Skilled writer. Or both. I bring a calm, collaborative approach that helps ideas take shape—and get results.

Leading marketing at Agora, LLC.

CASE STUDIES

MY
WORK

Across my work with national associations, nonprofits, and mission-driven brands, I’ve led strategic initiatives that span brand development, campaign execution, content strategy, and digital optimization. Below are a few standout projects that reflect the scope and impact of that work.